How it All Started
Sometimes a bump in the road leads to a path of greater fulfillment.
Eight years ago, my three-year job with a newspaper didn’t quite work out. While the production-oriented work was not particularly gratifying, it was, after all, job security. In considering my next options, I decided to take a big leap of faith along with an equally big financial risk and bought a small business. The fun was about to begin!
Dirt & Digital was originally established to provide marketing materials to the real estate industry. When the business started to decline from the recession, I saw an opportunity to branch out to other fields and clientele. In addition to being a means of survival, it turned out to be the opportunity I’d been seeking to expand my creative abilities and provide more diverse design products to a broader client base.
One key to my success is that I combine my skills and credentials with my motivation for excellence. I’m quick, efficient, insightful, and produce highly effective design pieces that are affordable for today’s small businesses, nonprofits, and entrepreneurs. For me, there is nothing more gratifying than taking an idea and mixing it with a variety of elements and seeing it become a visual reality.
There are no two clients alike, and I wouldn’t want it any other way. It makes the path to fulfillment much more – fulfilling!
ABOUT JENNIFER SCHRADER
Dirt & Digital
Owner – April 2005-Present
An entrepreneurial marketing and graphic design business. Local clients include REALTORS®, service-oriented businesses, non-profit organizations, and retailers.
Processing and filing photos for ease of use utilizing Adobe Photoshop and Adobe Bridge
Design and print flyers, brochures, postcards, and other marketing materials utilizing Adobe InDesign and Illustrator
The Union Newspaper
Special Sections Designer,
Oct. 2001-Dec. 2004, Full-time
Develop and manage multiple special advertising sections.
Cover layout and design
Interfacing with production department to ensure on-time delivery to press
Oversaw publication through to press to ensure all photos, text and ads print per specification.
Freelance Experience – SID Graphics The Anvil’s Ring, full gloss magazine, June 2002-April 2005 Part-time,
The Voice Magazine, newsprint magazine, April 2003-January 2004 Part-time
Developed and managed quarterly magazines.
Sonoma & Mendo-Lake Parents Journal
Production Manager and Art Director, April 1996-April 2000 Full-time
Developed and managed monthly production of two magazines.
University Of The Pacific, Stockton, CA
Bachelor of Fine Arts, Graphic Design, December 1995
Dean’s List, 1992-1995
REFERENCES AVAILABLE UPON REQUEST